Lindsay Lohan is suing the financial company E-Trade, claiming the boyfriend-stealing, "milkaholic" baby in their Super Bowl commercials was modeled after her.Click HERE to view papers. The suit was filed in Nassau County Supreme Court in New York on Monday and the actress/socialite is asking for $100 million for her "pain and suffering." The commercial shows a talking baby boy trying to convince his baby girlfriend that he wasn't hanging out with a "milkaholic Lindsay" the night before. "Lindsay?" says the boy as a baby girl's head pops up and slurs "Milk-a-what?" The papers filed state that the advertisements titled "The E*Trade Baby is Back" and "E-Trade Baby Girlfriend Super Bowl Commercial 2010" resemble "a likeness of plaintiff in the form of her name, characterization and personality."
[Read full story on The Insider]
Tag: E-trade
Ad Company’s Notes Reveal More In Lindsay Lawsuit!
by Perez Hilton on Mar.11, 2010, under Celebrity Gossip
The E-Trade commercial that spurred Lindsay Lohan to take legal action may have been influenced by the hard pAArtying starlet after all!
An Esquire magazine reporter got an inside look at the Grey Group's ad-making process and obtained the notes made while brainstorming for the commercial. The baby named Lindsay in question was originally named Deborah!
But the notes showed Deborah crossed out with Lindsay added instead as well as a bunch of descriptions on the same page including, "gutter hound," "fish face," "rug burn," and "skanky cake."
We like that last one, but as you know they settled on "milkaholic" for the Super Bowl spot.
Lindsay's mom Dina was mortified by the notes saying:
"We think it's obvious. [The notes are] horrific. This just proves our point. Oh my goodness, I can't even read this, it's so disgusting."
Well if it was based on La Loca E-Trade wasn't completely off-base, were they? That's LiLo's image right now whether she likes it or not!
Do U think the Lohans have a case? And why hasn't Michael Lohan chimed in at all?
SHOCKER: Dina Lohan Comments On Lindsanity’s Lawsuit
by Perez Hilton on Mar.10, 2010, under Celebrity Gossip
Because it really wouldn't be Lindsanity without her…
If you haven't already heard, Lindsay Lohan is suing E-Trade over their HIGHlarious commercial that features a boyfriend-stealing 'milkaholic' baby named Lindsay.
Of course, Dina Lohan got wind that her daughter was making headlines again, so naturally, she picked her drunk ass off the floor and jumped at the chance to weigh in on the crazy!!
Orange Oprah says:
"She said, 'Mommy, help me. This is wrong. How can they do this?' They're little babies doing this, mocking another child who's just trying to survive Hollywood, basically. I'm just basically glad I took a stand. I'm not going to let them do this to us anymore. Everyone knows Lindsay, like Cher or Madonna."
BWAH HA HA HA. BLASPHEMY!!
Our apologies, we forgot that we had stumbled into the incoherent world according to Lindsanity, where her enAAbling mom tells her every day she is as high-profile as Cher or Madonna!!
Get a grip, you pyscho, you're half the reason your daughter is as messed up as she is!!
You're right on one thing - she is a CHILD, but she wouldn't have to 'survive' Hollywood if you hadn't let her run amock and destroy her career!!
[Image via WENN.]
Lindsay Lohan Sues E-Trade Over ‘Milkaholic’ Baby Ad
by TheInsider on Mar.09, 2010, under Celebrity Gossip
